Funnel delivers essential adtech attribution & analytics services for the adtech industry
Funnel operates in the competitive marketing analytics and data integration space, positioning itself as a specialized solution for marketing data consolidation. The platform differentiates through its extensive connector library and focus on marketing-specific use cases rather than general-purpose ETL. It serves the growing need for unified marketing measurement as businesses increasingly operate across multiple digital channels.
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Funnel is a marketing analytics and data integration platform designed to help businesses consolidate, organize, and analyze their marketing data from multiple sources. The platform serves as a centralized hub that automatically collects advertising and marketing performance data from hundreds of platforms, transforming disparate data streams into actionable insights. By eliminating manual data collection and spreadsheet management, Funnel enables marketing teams to focus on strategic decision-making rather than data wrangling. The company addresses a critical pain point in modern digital marketing: data fragmentation across multiple advertising platforms, social media channels, analytics tools, and CRM systems. Funnel's solution provides automated data collection, transformation, and visualization capabilities that allow marketing professionals to understand true campaign performance, calculate accurate ROI, and optimize budget allocation across channels. The platform is particularly valuable for agencies and enterprises managing complex, multi-channel marketing operations where data consistency and attribution accuracy are paramount.
Last updated: 10/18/2025