Funnel

Funnel is a leading marketing analytics and data integration platform that serves as a centralized hub for businesses to consolidate, organize, and analyze marketing data from hundreds of sources. Founded to address the critical challenge of data fragmentation in modern digital marketing, Funnel automates the collection of advertising and marketing performance data from disparate platforms, eliminating manual data wrangling and spreadsheet management. The platform transforms complex data streams into actionable insights, enabling marketing teams to focus on strategic decision-making rather than data collection and reconciliation. The company primarily serves marketing agencies and enterprise organizations managing complex, multi-channel marketing operations where data consistency and attribution accuracy are essential. Funnel's solution provides automated data collection, transformation, and visualization capabilities that allow marketing professionals to understand true campaign performance across all channels, calculate accurate ROI, and optimize budget allocation. By connecting to advertising platforms, social media channels, analytics tools, and CRM systems, Funnel creates a single source of truth for marketing data, making it particularly valuable for organizations struggling with data silos and inconsistent reporting across multiple marketing technologies.