Companies

Yahoo's advertising platform offering display, native, search, and video advertising solutions across Yahoo's owned and operated properties and partner networks.

Direct path from Yahoo DSP to premium publisher inventory bypassing SSP. Launched 2023, scaled 2024 — by Q3 2024 82% of Yahoo DSP advertisers had used Backstage. Premium publisher partners: DIRECTV, LG Ad Solutions, TelevisaUnivision, Warner Bros Discovery.

Yahoo's identity solution for the cookieless era. People-based identity graph derived from Yahoo's 900M+ logged-in users. Used by advertisers and publishers to maintain audience targeting and measurement post-third-party-cookie deprecation.

Publishing platform giving influencers ad-revenue share. Launched March 2024; 135 creators by July 2025.

Yahoo's demand-side platform (DSP) that enables advertisers and agencies to programmatically buy display, video, native, and connected TV advertising across premium inventory.

Yahoo's financial news and data destination. One of Yahoo's most monetizable consumer surfaces post-Apollo acquisition. Significant display + native ad inventory plus Yahoo Finance Plus subscription tier.

Yahoo's unified native and search advertising platform that sunset in April 2023, with its capabilities redistributed to Yahoo Native (via Taboola) and Microsoft Advertising.

Yahoo Japan (now LY Corporation) is Japan's leading internet services company operating a major digital advertising platform, search engine, e-commerce, and portal services.

Yahoo's free webmail service — one of the largest in the world by user count. Supports inbox advertising via Yahoo's native ad placements (a meaningful AdTech revenue stream for the post-2021 Apollo-owned Yahoo).

Yahoo's native advertising offering. Powered since 2023 via an exclusive partnership with Taboola (Yahoo turned over native advertising operations to Taboola in a 30-year exclusive deal in November 2022, with Yahoo taking ~25% equity in Taboola).

AI-based search engine launched by Yahoo in 2026. Yahoo's answer to AI-search shifts (ChatGPT/Perplexity).

Yahoo's search advertising platform offering native and display ads across Yahoo's owned and operated properties and partner network.

Yahoo's sports content and fantasy-sports destination. Major ad inventory surface; Yahoo Fantasy is one of the largest fantasy sports platforms in the U.S.

Russia's leading technology company operating the country's largest search engine and offering a comprehensive suite of digital advertising and marketing solutions.

Yandex Ads is the advertising platform of Yandex, Russia's dominant search and technology giant, offering a full suite of digital advertising solutions across search, display, video, and mobile channels.

Yandex.Direct is Russia's dominant self-serve pay-per-click advertising platform, enabling businesses to run targeted search and display ads across Yandex's ecosystem of properties.

Yandex.Metrica is a free web analytics service that provides detailed insights into website traffic, user behavior, and conversion tracking with advanced features like session replay and heatmaps.

Yans Media is a digital advertising and media buying agency specializing in performance marketing and user acquisition campaigns.

Yeahmobi is a China-based global mobile advertising and marketing platform specializing in performance-driven user acquisition and app promotion across emerging markets.

Yellow.ai is an enterprise conversational AI platform that provides customer service automation and engagement solutions through chatbots and voice assistants.

Yellowfin is an established enterprise business intelligence and analytics platform provider that delivers comprehensive data visualization, automated insights, and embedded analytics solutions to organizations worldwide. The company has distinguished itself in the competitive BI market through its emphasis on action-based dashboards, collaborative analytics capabilities, and automated data discovery tools that empower both technical analysts and business users to extract meaningful insights ...

Yelp is a leading local business discovery and review platform that connects consumers with local businesses through user-generated content and targeted local advertising solutions.

Yelp's advertising platform enabling local businesses to promote their services through sponsored placements, display ads, and enhanced business profiles on Yelp's consumer review platform.