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Companies

3,599 companies in the AdTech ecosystem

Wizaly

Wizaly

Acquired

Marketing Attribution & Analytics

Wizaly was a marketing attribution and analytics platform that helped advertisers measure and optimize cross-channel campaign performance before being acquired by Adevinta in 2021.

Data Management PlatformLocation-Based AdvertisingParis, Île-de-France
Wochit

Wochit

Video Technology/Content Creation

Video creation platform that enables publishers, brands, and marketers to produce professional video content at scale using AI-powered tools and licensed media assets.

Creative PlatformVideo TechnologyNew York, New York
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Wolff Olins

Brand Strategy & Design Consultancy

Wolff Olins is a globally renowned brand strategy and design consultancy known for creating transformative brand identities for major corporations and institutions worldwide.

Creative PlatformMarketing AgencyNew York, New York
Wondery

Wondery

Acquired

Audio Advertising / Podcast Media

Wondery is a premium podcast network and studio, now an Amazon subsidiary, known for hit narrative shows like 'Dr. Death' and 'Business Wars' that reach tens of millions of listeners globally.

Audio AdvertisingContent DiscoveryLos Angeles, California
WooCommerce

WooCommerce

Acquired

E-commerce Platform

WooCommerce is an open-source e-commerce plugin for WordPress that enables businesses to build and manage online stores with extensive customization capabilities.

Commerce TechnologyE-commerce MarketingSan Francisco, California
Woopra

Woopra

Customer Data Platform (CDP) / Marketing Technology / Customer Analytics

Woopra is a real-time customer data platform (CDP) founded in the late 2000s that specializes in unifying, analyzing, and activating customer data across multiple touchpoints throughout the customer journey. The platform distinguishes itself through its focus on individual-level tracking rather than aggregate analytics, enabling businesses to follow a single customer's complete journey across websites, mobile apps, email campaigns, and other digital channels. This granular approach creates co...

Customer Data PlatformMarketing Analytics
Wootric

Wootric

Acquired

Customer Experience Management

Customer experience management platform that provides Net Promoter Score (NPS) and customer feedback tools to measure and improve customer satisfaction.

Marketing AnalyticsCustomer EngagementSan Francisco, California
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WordPress

Content Management / Publisher Tools

WordPress is an open-source content management system (CMS) powering over 40% of websites globally, with advertising capabilities through plugins and WordPress VIP.

Ad ServerProgrammatic PlatformSan Francisco, California
WordStream

WordStream

Acquired

Search Advertising / PPC Management

WordStream is a leading PPC management and optimization platform that helps SMBs and agencies maximize ROI from paid search and social advertising campaigns.

AI-Powered PlatformPPC ManagementBoston, Massachusetts
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Work & Co

Digital Product Design Agency

Premium digital product company acquired Jan 2024. ~400 staff; Forbes "Most Consequential Agencies" recognition. Notable for product-design discipline; clients include T-Mobile, Mailchimp, Apple Music, Mercedes-Benz. Sources: Accenture Newsroom + Ad Age.

Workato

Workato

Enterprise Software - Integration Platform as a Service (iPaaS) and Workflow Automation

Workato is an enterprise-grade integration and automation platform that enables organizations to connect applications, automate workflows, and streamline business processes without extensive coding knowledge. The platform combines the accessibility of low-code/no-code tools with the sophistication required for complex enterprise integrations, making it suitable for both technical and non-technical users. Workato's intelligent automation capabilities leverage AI and machine learning to help bu...

Marketing AutomationMountain View, California, United States
Workfront

Workfront

Work Management / Marketing Operations

Enterprise work management platform that helps organizations manage projects, workflows, and collaboration at scale, now part of Adobe's Experience Cloud.

Creative Management PlatformMarketing TechnologyLehi, Utah
Worldpay

Worldpay

Payment Processing / Financial Technology

Global payment processing and merchant services provider offering payment acceptance solutions across online, in-store, and mobile channels.

Commerce TechnologyCincinnati, Ohio
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Wowza Media Systems

Video Streaming Infrastructure

Wowza Media Systems provides video streaming software and services for live and on-demand content delivery across multiple platforms and devices.

Connected TV PlatformVideo TechnologyBroomfield, Colorado
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WPP Commerce

Commerce Media & Retail Media

WPP Commerce is WPP's dedicated commerce practice, uniting retail media, shoppable content, and omnichannel commerce capabilities to help brands drive measurable sales across digital and physical retail environments.

Retail Media PlatformE-commerce MarketingLondon, England
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WPP Data & Technology

Data & Technology / Marketing Intelligence

WPP's unified data and technology division, powering intelligent marketing through first-party data, AI, and a connected suite of tools across the WPP network.

Attribution & AnalyticsCustomer Data PlatformLondon
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WPP Japan

Integrated Marketing & Advertising Services

WPP Japan is the local arm of WPP plc, the world's largest advertising and communications group, delivering integrated marketing, creative, media, and data-driven solutions to major brands operating in Japan.

Marketing TechnologyMarketing AgencyTokyo
WPP Media

WPP Media

Media Planning, Buying & Investment

WPP Media is WPP's newly unified global media services arm, formed from the merger of GroupM agencies to deliver integrated media planning, buying, and data-driven advertising solutions at scale.

Demand Side Platform (DSP)Data Management PlatformLondon, England
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WPP OpenDoor

Programmatic Advertising / Media Buying

WPP OpenDoor is WPP's unified programmatic buying platform that consolidates media investment across major digital platforms for WPP agency clients.

Demand Side Platform (DSP)Programmatic PlatformLondon, England
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WPP OpenX

AI-Powered Marketing & Advertising Services

WPP OpenX is WPP's dedicated AI-powered team built around OpenAI, designed to accelerate the adoption of AI tools and capabilities across WPP's global network of agencies and clients.

Creative PlatformAI-Powered PlatformLondon
WPP plc

WPP plc

Advertising & Marketing Services / AdTech

WPP is the world's largest advertising and communications group, offering integrated marketing, media, and technology services to global brands.

Data & AnalyticsMarketing PlatformLondon, England
WPP Production

WPP Production

Content Production & Marketing Services

Global production company launched February 23, 2026, consolidating production teams across Hogarth, Ogilvy, and VML into a single 10,000-person unit. WPP committed £300M of annual investment. Led by CEO Richard Glasson, previously CEO of Hogarth. Operates as the production arm of WPP plc, serving WPP Media and creative agencies across the holdco.

Creative PlatformMarketing AgencyLondon, England
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Wpromote

Digital Marketing Agency / Performance Marketing

Wpromote is a leading independent digital marketing agency specializing in paid media, SEO, analytics, and creative services for mid-market and enterprise brands.

Marketing AgencyPerformance MarketingEl Segundo, California
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Wrapify

Out-of-Home (OOH) Advertising / Mobile Advertising

Wrapify is a rideshare and gig-driver advertising platform that transforms personal vehicles into mobile billboards through vinyl wraps and digital campaigns.

Digital Out-of-HomeLocation-Based AdvertisingSan Diego, California