Companies

WhatsApp is a global messaging platform offering encrypted communication services, owned by Meta Platforms, with limited advertising capabilities primarily through its Business API.

Distinct enterprise product (API) vs the consumer WhatsApp Business App. Per-template/per-message billing model live July 1 2025. Powers business chat at scale.

White Ops (now operating under the name HUMAN) is a cybersecurity company that specializes in the detection and mitigation of bot and other automated threats, protecting businesses from digital ad fraud, account takeover, and other malicious activities.

A cybersecurity and fraud detection company that rebranded to HUMAN Security, specializing in protecting digital advertising and online platforms from bot attacks and fraud.

Whole Foods Market is Amazon's premium grocery subsidiary. Acquired August 28, 2017 for $13.7B. Material to Amazon Ads' offline retail-media data and Amazon's grocery delivery + Prime integration story.

Australian podcast hosting platform acquired by Spotify 2021. Folded into Megaphone (Spotify's podcast platform) post-acquisition.

Wibbitz was an AI-powered video creation platform that enabled publishers and brands to automatically transform text content into short-form videos at scale.

Wide Angle Analytics was a privacy-focused web analytics platform that provided cookie-free tracking and GDPR-compliant analytics for websites.

Widen is a digital asset management (DAM) and product information management (PIM) platform that helps brands organize, manage, and distribute their content at scale — now operating as part of Acquia.

Widen Collective was a digital asset management (DAM) platform provider that served marketing and creative teams before being acquired by Acquia in 2021.

Wideo is a cloud-based video creation and editing platform that empowers businesses and individuals to create professional-quality videos without extensive video editing expertise.

Independent global creative advertising agency known for iconic campaigns for Nike, Coca-Cola, and other major brands.

Wikitude is an augmented reality (AR) technology provider offering SDKs and tools for creating AR experiences in mobile applications and marketing campaigns.

Wildfire Systems provides white-label shopping rewards and cashback technology that enables financial institutions and fintech companies to offer branded loyalty programs to their customers.

Wincher is a specialized SEO software company that delivers rank tracking and reporting solutions designed for digital marketers, SEO professionals, and website owners. The platform enables users to monitor their website's search engine rankings across multiple keywords and geographic locations, providing real-time, actionable insights to enhance organic search performance. Wincher distinguishes itself by focusing on accuracy, user-friendly reporting, and intuitive data visualization that mak...

Windsor.ai is a marketing attribution and analytics platform that addresses the critical challenge of marketing data fragmentation faced by modern marketing teams. The company provides a centralized data infrastructure solution that consolidates information from multiple marketing channels, advertising platforms, and analytics tools into a unified dashboard. This comprehensive approach enables businesses to gain complete visibility into their marketing performance across the entire customer j...

Wingman is a conversation intelligence platform that helps sales teams analyze calls, meetings, and customer interactions to improve performance and close more deals.

Wirewax is an interactive video platform that enables brands and publishers to create shoppable, clickable video experiences with embedded hotspots and personalization capabilities.

WireWheel was a privacy management platform that helped enterprises operationalize data privacy compliance, acquired by TransUnion in 2022 to bolster its privacy and data governance capabilities.

Wisemetrics was a marketing analytics platform that provided data visualization and reporting tools for digital advertising campaigns.

Wishpond is a marketing technology company that provides an all-in-one platform for lead generation, marketing automation, and sales. It helps businesses create landing pages, contests, popups, email campaigns, and manage leads to grow their customer base and streamline their marketing efforts.

Wistia is a premium video marketing and hosting platform specifically designed for businesses seeking to leverage video content as a strategic marketing asset. Founded as an alternative to consumer-focused video platforms like YouTube and Vimeo, Wistia has carved out a distinctive niche in the AdTech and MarTech ecosystem by providing enterprise-grade video solutions with advanced analytics, customization capabilities, and marketing automation features. The platform enables businesses to host...

Wix is a leading cloud-based development platform that enables millions of users worldwide to create professional websites and online presences. It offers a powerful drag-and-drop website builder, a wide range of templates, and integrated business solutions for e-commerce, marketing, and more. The platform empowers individuals and businesses to build, manage, and grow their online presence without needing coding skills.

Cloud security platform acquired by Google in March 2026 for $32 billion — Google's largest-ever acquisition. Founded 2020, Wiz provides cloud-native application protection (CNAPP) covering vulnerability management, posture management, threat detection, and runtime protection across AWS, Azure, GCP, and Oracle Cloud. Operates as a Google Cloud subsidiary alongside Mandiant.